VIDEO THUMBNAILS

THUMBNAILS

This section will go over the importance of video thumbnails, and how you should update them on Youtube.

WHAT ARE THUMBNAILS?

Thumbnails is the static image displayed as your Video Cover. It's the first thing your audience will see before clicking on your video. It provides an idea of what your video is about, and should contain eye-catching images and titles to entice users to click on it.

WHY ARE THEY IMPORTANT?

FIRST IMPRESSIONS

A video thumbnail is the first thing that people see when they come across a video. It acts as a visual representation of the video and can make a big impact on whether or not people decide to watch it. A well-designed thumbnail can help to attract more views and increase engagement.

CLICKS AND VIEWS

A video thumbnail is a crucial element in getting people to click on a video. Videos with compelling thumbnails are more likely to be clicked on than those without. A good thumbnail can increase the chances of a video being viewed, which can ultimately lead to more views and shares.

SEARCHABILITY

On platforms like YouTube, video thumbnails are also used to represent videos in search results and recommended videos, and can help to increase the visibility and discoverability of the video.

BRANDING

Video thumbnails can also be used as a branding opportunity. You can use your company logo, colors, and font to make the thumbnail consistent with your brand, which can help to build brand recognition.

CALL TO ACTION

You can use thumbnails as a way to communicate a call to action, such as "watch now" or "subscribe". This can help to increase engagement and drive people to take a specific action.

HOW TO MEASURE THE EFFECTIVENESS OF THUMBNAILS

The way to measure the effectiveness of your thumbnail, you must look at the Clickthrough Rate (CTR). The Clickthrough rate displays the number of people who saw your ad, Versus the number of people who clicked on it.