TARGET THE RIGHT AUDIENCE ON YOUTUBE

TARGET THE CORRECT AUDIENCE FOR YOUTUBE

Youtube allows you to reach a specific audience according to your requirements. Your Primary goal is to get the right offer to the Right People at the best time.

Use Youtube Audience options to target a wide varitety of different people.

You can also use Remarketing to target people who have previously interacted with your video or website.

You can use the YouTube Search and Watch History to target users based on their recent search and viewing history.

DETAILED DEMOGRAPHICS

Here are the 7 Types of Detail Demographics you can use on Youtube:

PARENTING STAGES

This allows you to target people based on the age of their children.

PARENTAL STATUS

This is based on people with or without children.

HOUSEHOLD INCOME

Reach people according to the amount of money they make.

HOMEOWNER STATUS

Reach people depending on whether they rent or own their homes.

RELATIONSHIP STATUS

Reach people who are either single, married or currently in a relationship.

EDUCATION

Reach people according to their level of education.

EMPLOYMENT

Reach people by the size of their company.

AUDIENCES ON YOUTUBE

Audiences are created by Google Signals to segment audiences based on their interests and passions.

THE THREE TYPES OF AUDIENCE ARE AS FOLLOWS:

Affinity Audiences

Custom Audiences

Intent Audience Solutions

AFFINITY AUDIENCES

These audiences are targeted based on interests, consumption, and lifestyle habits. This reaches a Broad Audience with a group of people with similar interests. Broad audiences are used to create awareness and not a good option when you want a user to take action.

HERE IS THE LIST OF AFFINITY AUDIENCES THAT ARE AVAILABLE:

Banking and Finance

Beauty and Wellness

Food and Dining

Home and Garden

Lifestyle and Hobbies

Media and Entertainment

News and Politics

Shoppers

Sport and Fitness

Technology

Travel

Vehicles and Transportation

CUSTOM AUDIENCES

Youtube promoters can build custom audiences based on keywords, app downloads, and website URLs. This targets a niche and unique audience. Target people based on their browsing behavior by adding the relevant keywords, websites, and applications your audience would be using.

INTENT AUDIENCES SOLUTIONS

Intent Audience Solutions targets users based on their keyword searchers on Google and Youtube. This targets Youtube users looking to make a purchase for specific products or services relative to your brand.

THERE ARE FIVE INTENT AUDIENCE SOLUTIONS PROVIDED BY GOOGLE

In- Market Audience

Life Events

Custom Intent Audiences

Remarketing

Customer match and similar audiences

IN- MARKET AUDIENCE

This applies to customers who actively search the internet and are ready to make a purchase

LIFE EVENTS

This applies to customers ready to make major purchase decisions during a transition period.

CUSTOM INTENT AUDIENCES

This applies to an audience searching for a specific product or service.

REMARKETING

This allows you to reach customers who have already engaged with your video content.

CUSTOMER MATCH AND SIMILAR AUDIENCES

This allows you to re-engage with existing clients and find new audiences based on their behavior.

BEST AUDIENCE TO TARGET

The best audience to drive action to your affiliate offers on Youtube is to target IN-MARKET AUDIENCE. This targets people who are continuously researching your products on Google Search, Google Display, and Youtube.