For example, within the niche of "fitness," a sub-niche could be "yoga," and within the sub-niche of "yoga," a sub-niche could be "hot yoga."
SUB NICHE NOTES:
There are many ways to lose weight- running, dieting, and weight loss supplements. Find out which path your audience would like to lose weight. Even though the end goal is the same, the path is different to accomplish that specific goal.
It's important to do research and identify if there is a big enough demand for a sub-niche you are considering to enter, but in general it can be an effective way to scale your business and increase revenue.