Keyword research is the process of identifying and analyzing words and phrases that people use to find information or products online.

Keyword research provides valuable information about keywords, such as how many times a keyword is typed into Google every month.

It helps us understand our target audience, what specific problems they are having, which products they are searching, and solutions.

These tools can determine WHICH keywords would be beneficial to target for your SEO, Google Ad and affiliate marketing campaigns.

It also helps you understand how much you should budget for Google Ads, as you can see the cost-per-click on each keyword.

The goal of keyword research is to identify high-value keywords that are relevant

POWERFUL TIPS

When building Youtube Videos, its smart to include your Primary keyword in the title of the video. If the competition is low, your video could land on Page 1 of Google for that keyword. Use the keyword tool to find high-traffic keywords with low competition.

You could also target Long-Tail keywords in your title, which are generally much easier to rank on Page 1 of Google. Use keyword research tools to find out long tail keywords have decent amounts of traffic.

Google's keyword Planner provides you with lots of FREE information regarding keyword searches on Google.

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HOW TO USE THE GOOGLE KEYWORD PLANNER

Click on TOOLS AND SETTINGS on the Top Black Horizontal bar.

Now select KEYWORD PLANNER located on the left-hand side of the screen

Select the DISCOVER NEW KEYWORDS

Now type in your keyword in the search bar

And click the blue button- GET RESULTS

A list of keywords relevant to your keyword will appear.

Scroll through these suggested keywords and determine which ones will be best for you.

PLEASE NOTE

Doing a Keyword Research, you can also target specific countries, cities, and suburbs worldwide. The location icon and country are situated below the search bar, next to the Language setting. (Default set to English)

AVG. MONTHLY SEARCHES

This is the number of searches done for this keyword.

THREE-MONTH CHANGE

This is how much the monthly searches increased or decreased in the last 3 months.

YOY CHANGE

This is how much the monthly searches increased or decreased in the last month.

COMPETITION

Provides the competition of Ad placement, which is either LOW/MED/HIGH

TOP OF PAGE BID (LOW RANGE)

Provides the lowest amounts advertisers have paid to have their Advert reach Page 1 of Google.

TOP OF PAGE BID (HIGH RANGE)

Provides the lowest amounts advertisers have paid to have their Advert reach Page 1 of Google.

Please read the following powerful Tips on how to target the Right Keywords for a Google Ad campaign:

USE BETWEEN 2- 5 WORDS AS KEYWORDS

One-word keywords are too general and not targeted enough. Include keywords that are 2-5 words long.

AD BETWEEN 5-20 DIFFERENT KEYWORDS FOR YOUR GOOGLE AD CAMPAIGNS

Build your Ad campaign around 5-20 different keywords. Include these keywords in your Headlines and Descriptions of your ads.

INCLUDE CITY NAMES NEXT TO YOUR KEYWORDS

Many people type in keywords followed by the city name. Include these keywords with the area or cities next to them.

ADD THE "FOR SALE" AFTER PRODUCT KEYWORDS

Eg: Nike Shoes For Sale; 3d Printers for sale; Tents For Sale etc

ADD THE "BUY" BEFORE PRODUCT KEYWORDS.

Eg: Buy Nike Shoes; Buy 3D Printer; Buy Tents etc

ADD ONLY RELEVANT AND HIGH-TRAFFIC KEYWORDS TO YOUR CAMPAIGN

Eg: Target keywords that have hundreds or thousands of searches, low traffic keywords may not be beneficial.

KEYWORD TOOL DOMINATOR

This Paid keyword tool will provide you with lots of information on all types of keywords such as long-tail keywords. It also allows you to find out information on valuable keywords on platforms such as Bing, Youtube, Amazon, eBay and more.

Knowing your target audience is one of the most important steps in internet marketing. If you know your audience and how they feel, you will become more successful with your online sales. This section will also focus on spy tools to see what your competition is doing.

Double-click this text to edit it.aThis FREE tool will provide commonly asked questions on any topic on the internet. Find out what questions your clients are asking and decide what solutions you can provide them.The questions are generated based on what people are searching for on search engines, and are organized into categories such as:

WHAT

HOW

WHY

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Simply add a word or keyword, and push enter. You will receive the most asked questions about a specific topic.

This allows you to see what questions people are asking in different countries in the world. Find out crucial information on what your audience is looking for.

By default, you are on the Visualization tab with the diagram, please click the tab next to it – Data. This section will organize your data and make it more readable to you.

You can base your blog around these questions. This is a great tool for getting ideas on how to write content for the requirements of your audience.

TIP: You can also use https://www.quora.com for further information

Google Trends is a Keyword Research Tool that allows you to identify seasonal trends and trending opportunities. It also helps reduce risk by avoiding focusing on temporary popular keywords and helps target the correct keywords for your campaign.

You can use it to compare the popularity of different search terms, and to see how interest in a particular topic has changed over time. Google Trends also provides insights into related topics and queries, as well as trending stories in various categories.

Marketers

Researchers

Anyone who wants to understand how people are using the internet to find information.

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TIPS

It has interesting features such as Trend Predictions, which can be extremely powerful for getting in early for future campaigns