CREATE A VIDEO SALES LETTER

WHAT ARE VIDEO SALES LETTERS (VSL)

VSL slides are video sales letters that are extremely powerful marketing solutions and can be used to sell anything and everything.
VIDEO SALES LETTERS CAN BE USED FOR THE FOLLOWING:
Digital Products
Physical Products
Software programs
Training Courses
Services
Consultation

WHAT YOU WILL LEARN

This section will focus on how to construct a professional VSL Slide that engages well with your audiences and drives lots of conversions. Below are 6 sections that must be implemented in the same order, explaining the strategy on how you should construct VSL Slide.

1ST SECTION

THE INTRODUCTION

The first section of your slides should introduce your business, as well as excited them.
"Welcome to Work Online Careers : Are you ready to Quit Your 9 – 5 job"
You could create a mini story to build curiosity
"Student with Zero Experience, Makes $10 000 in 2 weeks"
"Using this one STUPID trick with

• No Money
• No Training
• And No Problem either"

2ND SECTION

THE OBJECTIONS

We should now explain the sole purpose of this video.
"Im going to show you EXACTLY how…"
"Im revealing my Top Method on how…"
"You are going to Learn my Number 1 Way…"
"And in this Video, You will find out..."
Your Slide should now display the audiences’ BIG objections
"Tired of get-rich-quick programs that don’t work"
"Sick of expensive traffic that doesn’t convert"
"Paying for clicks to your offers but you getting no sales"
"You have NO money to spend on Ads"
We should list these objections AND show the audience how we relate to their concerns and their pain.
"Just like you, I was broke"
"I thought it would be impossible to make money online."
"I know the feeling, I felt stressed and concerned"
"I was ready to give up, but…"
"Most of Us don’t have that luxury"

3rd SECTION

THE BENEFITS

3rd page of your slide should display the Top Benefits of your products, courses, or services.
You should aim at describing the perfect scenario for your audience and provide them with the hope that they can achieve it.
"This new method supercharges ANY website"
"This strategy is suitable for ALL niches"
"Newbies had NO PROBLEM selling these hot offers"
Mention solutions for the audiences’ that will Solve the objections you previously mentioned.
"NO having to spend big money on Advertising…"
"NO Skills or Experience Required…"
"NO Wasting hours of Work on…"

1-2-3 METHODOLOGY

You should implement the 1-2-3 Step methodology in this section. This is the process of proving a series of solutions that will get your audience hyped up! Each step should dig deeper into the topic, and get the user more and more excited!
YOUR OFFER
List your primary offer here with some eye catching points. This is what the audience will learn or discover.
"NO having to spend big money on Advertising…"
"NO Skills or Experience Required…"
"NO Wasting hours of Work on…"
THE BENEFIT
Now, list the benefit of your offer here. This offer will do the following for you.
 "Make Your Videos Go Viral Instantly"
"Send High- Converting Offers on Autopilot to Your List"
"Find Eager People Ready to Buy Your Products"
THE RESULT
List the resulting outcome of your benefit. This is the final goal and the most important part of your offer and should be underlined.
"Grow Your Youtube Channel and Make Huge Commissions Daily".
"Create Loyal and Hot Buyers on your list."
"Get 75% Commissions on high converting and trusted offers."

SECTION 4

THE PROOF

This section focuses on proving your methods are REAL and do WORK!
Show graphs and Accounts to prove these strategies work.
"Showing Increase in Traffic Graphs on Google Analytics."
"Showing Sales on your Clickbank or other affiliate platform Accounts."
"Showing Subscriber lists growing rapidly in a short period."
Provide Testimonials from people who have used your Product or Service.
"Matt Bailey says “ It was easy to learn and use."
"Jenny Bron says “ I made my first sale within 24 hours"
"John Cubec says “ I quit my 9-5 and couldn’t be happier"
Displaying positive feedback from Social Media Networks
"Facebook comments from happy clients."
"Positive reviews from popular review sites."
"Youtube Video client interviews"
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram