FACEBOOK LIVE

WHAT IS FACEBOOK LIVE?

The primary purpose of Facebook Live is to display live streams to profiles on Facebook, as well as FB events and FB Groups. This works well for businesses that already have a brand, or followers to reach, as they can promote products, special offers, new launches, and much more.

WHY LIVE STREAMING?

Live Streams receive much higher user engagement and responses than regular videos. They also appear higher in the news feed than regular videos, which means Facebook drives more traffic to Facebook Live videos.

HERE ARE THE BASIC FEATURES OF FACEBOOK LIVE

NOTIFICATION

Get notified every time someone interacts with your live stream.

INVITE FRIENDS

Notify friends you are live streaming.

MAPS

Displays the whereabouts location of all live streams.

LIVE REACTIONS

Allow users to choose between 6 Emojis to express their reactions.

FILTERS

Decide between 5 different filters to use for your video.

MASKS

Allows you to use mask your face in the stream with a character of your choice.

FACEBOOK LIVE API

Incorporate live streams with the broadcast equipment, not a mobile camera.

CONTINUOUS LIVE STREAMING

Allows you to continuously use Live Stream with FB Live API.

SCHEDULE BROADCASTS

Can notify their audience when their live stream will take place.

SHARING GROUPS & EVENTS

Allows you to share your live streams on FB groups & FB Events.

AD BREAKS

Allows the streamer to take a break from the live stream while FB shows an Advert.

FACEBOOK METRICS

Facebook Insights will provide valuable information with regard to the performance of your videos, examples include:

Number of Video Views

Viewer Engagements

Viewer Demographics

and more…

HOW SHOULD YOU USE FACEBOOK LIVE

You should use Facebook live for one of the following:

QUESTIONS AND ANSWERS

The audience asks questions regarding your products or services, and you answer them accordingly.

PRODUCT OR SERVICE DEMONSTRATIONS

Display the product and talk about its features and benefits.

INTERVIEWS

Having a guest appearance on your stream who will describe a product or service.

BEHIND THE SCENES

Showcasing your event and the public figures who took part.

HOW TO ACTIVATE FACEBOOK LIVE

Go to Update Status on your News Feed

Click on the “Whats on your Mind” in the search bar

Decide Who you want to share the Post with

Write a Description

Click on the 3 Dots and Select More

Now select the “Live Video” icon

Go to Live Producer - https://web.facebook.com/live/producer

Select Go Live

GOOD PRACTICES OF FACEBOOK LIVE

PLAN FOR SUCCESS

Make sure you have the materials and all the information you require to launch a feed. Think about what you are going to say, and how you are going to say it.

INFORM YOUR AUDIENCE WHEN YOU ARE GOING LIVE

Let your audience know when and where they can watch your live feed to encourage them to watch.

ENSURE A STRONG INTERNET CONNECTION

Make sure you have a reliable and fast connection before going live, as you don’t want your delays and freezeouts to chase away your audience.

WRITE AN ENTICING DESCRIPTION

Your description must get your users excited about your Live Stream, and maybe mention a small story to arouse curiosity.

ADD THE LOCATION OF YOUR LIVE FEED

Adding the location of your stream will allow you to appear on Facebook Live Map, which will drive more traffic to your Live Feed.

DO LONG LIVE STREAMS

The longer you have a Live Stream running, the more people will discover your feed, view it and invite their friends to watch too.

REPLY TO COMMENTS

Respond to people's comments professionally and calmly, people appreciate replies, and you could receive followers in the process.

ASK VIEWERS TO FOLLOW YOU

Remind your users to follow you. The more followers you acquire, the more people will be notified when you perform a live stream, and the larger your reach will be.

USE THE CORRECT HASHTAGS

Use the right hashtags to drive more eyes to your Live Streams. Make sure you use relevant hashtags that are specific, and not too broad.

CHOOSE THE RIGHT SURROUNDINGS

When doing a Live Feed, you may encounter some unforeseen events that disrupt the stream. Make sure your environment is quiet, and you are not expecting any interruptions in that time frame.

USE FILTERS IF NECESSARY

Filters can make the Live Feed more entertaining but cannot be used for serious Live Streams. Experiment with the different filters and see if they fit your overall plan.

FIND YOUR AUDIENCE ON MAP

This allows you to see the different locations your audience is coming from. This gives you a good idea if you are reaching the right people.

BE CREATIVE

People want two things when watching a Live Stream. You must either be entertaining or informative. Big personalities do well on this platform.

CHECK THE PERFORMANCE OF YOUR VIDEOS

To check how people responded to your Live Stream, check the following steps below:

Go to your Page

Select Insights on the Vertical Menu on the left of your screen

Click on Your Photos and Videos on the left

HERE ARE THE STATS YOU WILL SEE:

PEAK LIVE VIEWERS

The most amount of people that viewed your Stream at one point.

MINUTES VIEWED

The number of Total minutes that viewed your Live Stream.

UNIQUE VIEWERS

The number of New Users that viewed your stream.

VIDEO VIEWS

The number of viewers that watched your stream.

10 SECOND VIEWS

Shows how many people watched your stream for 10 seconds and longer.