Knowing what your audience reacts to and engages with is an important part of Social Media Marketing. This section will discuss how to find your target audience, and how to get ideas for posting valuable content.

Find your direct competition, and see what kind of posts and stories they are focusing on.

GO TO GOOGLE

Go to Google and type in the following: [KEYWORD] Instagram/Facebook

"SEO" Instagram/Facebook

"Make Money Online" Instagram/Facebook

"Affiliate Marketing" Instagram/Facebook

CHECK REVIEWS

Find people reviews and understand what they like, or dislike about your competition on Google and Youtube

Visit Youtube, HelloPeter and other review sites  to determine what works and what doesn’t.

GET IDEAS

Go to your competitors Insta/Facebook Accounts and check out their most popular stories to get ideas.

Maybe a Humorous Video Reel that received many saves and shares.

SOCIAL LISTENING TOOLS

Use social listening tools to monitor mentions of your brand, competitors, and industry keywords. understand the conversations and trends that are relevant to your audience..

JOIN GROUPS AND COMMUNITIES

Join groups and communities that are relevant to your industry or niche. This will help you to connect with like-minded individuals and potential customers.

Join multiple groups in your niche and see what Topics your potential customers are talking about.

HEARTS ICON

The heart icon is the equivalent of Likes on Facebook. The more likes, the better.

SPEECH BUBBLE ICON

The speech bubble icon represents comments that are made by users. (3rd Most Important Factor)

SAVE ICON

This is the Save Icon, which looks like the Bookmark icon, this is where users will save your information. (1st Most important Factor)

SHARES ICON

This is the Shares Icon, which allows your users to share your posts. (2nd Most Important Factor)

You must drive lots of likes, shares, comments, and saves. The two most important factors here are Saves and Shares but remember that quality content is what gets you there!

It’s also good practice to reply to comments on your stories. Getting into discussions on your posts gets noticed by Instagram. This shows your audience is interacting well with you and your posts.

Look for people who are targeting the same audience, but in a different niche of your industry. Creating relationships and partnerships on Instagram/Facebook/Youtube can drive lots of traffic to your posts. Find 3 Complimentary Profiles and work on some content together.

On your biggest competitors' accounts. Keep track of when they post so you can be the first to comment, which can drive traffic back to your profile. Make sure your comment is eye-catching, positive, and adds value.