Social media is popular because it allows users to easily connect with others, share information and content, and stay informed about the world around them.

Social media platforms offer a variety of features such as messaging, photo and video sharing, live streaming, and e-commerce capabilities that make it easy for users to communicate and engage with others.

This section will focus on the most popular Social Media sites to build your brand around. Most of you are familiar with these sites, but im going to go over them for the newbies, and explain what each Social Media site offers. before digging into effective social medial strategies.

FACEBOOK

Facebook is the most popular social media platform in the world. It has 2.9 billion active users with 200 million small businesses and over 7 million advertisers. This is the first place you should build a profile and business account.

YOUTUBE

Youtube is a video platform where people upload and share their videos with 2.6 billion active users. If your Social Media strategy involves creating videos for your brand, then we recommend using the 2nd most popular social media platform with over a billion hours of view time per day.

WHATSAPP

Whatsapp is the most popular social media messaging app. Many businesses use Whatsapp Business App for customer support, such as answering questions or updating clients about a purchase. Whatsapp is available in 180 countries worldwide and has 2 billion active users.

INSTAGRAM

Instagram has 1.4 billion active users and the platform is ideal for showcasing your products or services. You should create an Instagram business profile, and market your brands through stories, photos, reels, videos, IGTV, and live videos.

FACEBOOK MESSENGER

Facebook Messenger has 1.3 billion active users and many businesses have utilized this option to connect with their customers. FB Messenger can be used to send out newsletters, or even have chatbots interact with their customers.

TIK TOK

Tik Tok has over 1 billion active users, and is a video-sharing platform like Youtube, but with shorter clips ranging from 15- 60 seconds. Their platform app has provided a variety of special effects to make your videos more appealing.

SNAPCHAT

Snapchat has over 500 million active users, where people share photos and short films with their friends. With the majority of users being teenagers, this platform is ideal if your target market is young.

PINTEREST

Pinterest has 450 million active users and is a platform where people discover new products and services online. Highly appealing photos are displayed on Pinterest that link to websites, service pages, and product pages when clicked. The most popular categories include fashion, beauty, Home, and DIY.

TWITTER

Twitter has become a Real-Time news-sharing channel with over 400 million users. Sports, politics, and entertainment topics are discussed and shared online by people, businesses, and brands. It can also be used as a customer support channel.

LINKEDIN

LinkedIn has over 250 million active users and is a platform where business experts can share content on their expertise, and promote their brands. Businesses also use LinkedIn to attract employees, by searching for people's resumes on their platform.

BUILD A STRONG BRAND

Create a consistent image and message across all your social media profiles. Choose a profile picture that represents you professionally and use a consistent bio and handle across all platforms.

SHARE VALUABLE CONTENT

Create a consistent image and message across all your social media profiles. Choose a profile picture that represents you professionally and use a consistent bio and handle across all platforms.

ENGAGE WITH YOUR AUDIENCE

Respond to comments and messages, participate in discussions, and ask for feedback. Building a relationship with your followers will help to increase brand loyalty.

NETWORK WITH OTHER INFLUECERS

Connect with influencers, other professionals, and thought leaders in your industry. This can help to expand your reach and gain valuable insights into your industry.

USE PAID ADVERTISING

Use paid advertising to reach a larger audience. Facebook, Instagram, and Twitter all offer advertising options that can be targeted to specific demographics.

USE ANALYTICS

Use analytics tools to track the performance of your posts, measure engagement, and understand your audience. This will allow you to make data-driven decisions about your content and advertising strategies.

BE CONSISTENT

Be consistent in your posting, engage in regular conversations and interactions, and be present and responsive.

BE AUTHENTIC

Don't try to be someone you are not, be true to yourself and your values, and be honest and transparent with your audience.