AUDIENCE TARGETING & SPY TOOLS

HOW TO FIND YOUR TARGET AUDIENCE WITH THESE TOOLS

Knowing your target audience is one of the most important steps in internet marketing. If you know your audience and how they feel, you will become more successful with your online sales. 
This section will also focus on spy tools to see what your competition is doing.

ANSWER THE PUBLIC

This FREE tool will provide commonly asked questions on any topic on the internet. Find out what questions your clients are asking and decide what solutions you can provide them.

The questions are generated based on what people are searching for on search engines, and are organized into categories such as
What
How
Why
WEBSITE
https://answerthepublic.com/

HOW TO USE

Simply add a word or keyword, and push enter. You will receive the most asked questions around a specific topic.

COUNTRY TARGETED

This allows you to see what questions people are asking in different countries in the world. Find out crucial information on what your audience is looking for.

MORE DATA

By default, you are on the Visualization tab with the diagram, please click the tab next to it – Data. This section will organize your data and make it more readable to you.

CONTENT IDEAS

You can base your content around these questions. This is a great tool for getting ideas on how to write content for the requirements of your audience.
TIP: You can also use https://www.quora.com for further information

GOOGLE TRENDS

Google Trends is a Keyword Research Tool that allows you to identify seasonal trends and trending opportunities. It also helps reduce risk by avoiding focusing on temporary popular keywords and helps target the correct keywords for your campaign.
Google Trends is a Keyword Research Tool that allows you to identify seasonal trends and trending opportunities. It also helps reduce risk by avoiding focusing on temporary popular keywords and helps target the correct keywords for your campaign.
ITS A USEFUL TOOL FOR:
Marketers
Researchers
Anyone who wants to understand how people are using the internet to find information.
WEBSITE
https://trends.google.com/
TIPS
It has interesting features such as Trend Predictions, which can be extremely powerful for getting in early for future campaigns

FACEBOOK AD LIBRARY

The Facebook Ad library displays all the ads shown on their network. This is a great tool to spy on your competitors and see exactly how they write their adverts on Facebook.
WEBSITE
https://www.facebook.com/ads/library

WHY ITS IMPORTANT

Check out their headlines and descriptions
Check what URL’s they are using with their Ad.
Extremely valuable to check out your competitors landing pages.
See the date your competitors created the ads.
Check out their Ad Spend..
TIP: Knowing this information will help you build a strategy around social media marketing campaigns

KEYWORD RESEARCH TOOLS

KEYWORD RESEARCH TOOLS

Keyword research is the process of identifying and analyzing words and phrases that people use to find information or products online.
Keyword research provides valuable information about keywords, such as how many times a keyword is typed into Google every month.
It helps us understand our target audience, what specific problems they are having, which products they are searching, and solutions.

WHY IS IT IMPORTANT?

These tools can determine WHICH keywords would be beneficial to target for your SEO, Google Ad and affiliate marketing campaigns.
It also helps you understand how much you should budget for Google Ads, as you can see the cost per click on each keyword.
The goal of keyword research is to identify high-value keywords that are relevant.

HOW TO USE THE GOOGLE KEYWORD PLANNER

Google's keyword Planner provides you with lots of FREE information regarding keywords on Google Ads.
WEBSITE
https://ads.google.com/intl/en_za/home/tools/keyword-planner/

HOW TO USE THE GOOGLE KEYWORD PLANNER

Click on TOOLS AND SETTINGS on the Top Black Horizontal bar.
Now select KEYWORD PLANNER located on the left hand side of the screen
Select the DISCOVER NEW KEYWORDS
Now type in your keyword in the search bar
And click the blue button- GET RESULTS
A list of keywords relevant to your keyword will appear.
Scroll through these suggested keywords and determine which ones will be best for you.
PLEASE NOTE: Doing a Keyword Research, you can also target specific countries, cities, and suburbs worldwide. The location icon and country are situated below the search bar, next to the Language setting. (Default set to English)

GOOGLE AD TERMS

AVG MONTHLY SEARCHES
This is the number of searches done for this keyword.
THREE MONTH CHANGE
This is how much the monthly searches increased or decreased in the last 3 months.
YOY CHANGE
This is how much the monthly searches increased or decreased in the last month.
COMPETITION
Provides the competition of Ad placement, which is either LOW/MED/HIGH
TOP OF THE PAGE BID (LOW RANGE)
Provides the lowest amounts advertisers have paid to have their Advert reach Page 1 of Google.
TOP OF THE PAGE BID (HIGH RANGE)
Provides the highest amounts advertisers have paid to have their Advert reach Page 1 of Google.

GOOGLE KEYWORD PLANNER (TOP TIPS)

Please read the following powerful Tips on how to target the Right Keywords for a Google Ad campaign:
1. Use between 2-5 words as keywords.
One-word keywords are too general and not targeted enough. Include keywords that are 2-5 words long.
2. Add between 5-20 keywords for your Google Ad campaigns
Build your Ad campaign around these keywords. Include these keywords in your Headlines and Descriptions of your ads.
3. Include City Names next to your keywords
Many people type in keywords followed by the city name. Include these keywords with the area or cities next to them.
4. Add the “For Sale” after product keywords or keyword items
Eg: Nike Shoes For Sale; 3d Printers for sale; Tents For Sale etc
5. Add the “Buy” before product keywords or keyword items
Eg: Buy Nike Shoes; Buy 3D Printer; Buy Tents etc
6. Add ONLY relevant and high-traffic keywords to your campaign.
Eg: Target keywords that have hundreds or thousands of searches, low traffic keywords may not be beneficial.

RECOMMENDED

KEYWORD TOOL DOMINATOR

This Paid keyword tool will provide you with lots of information on all types of keywords such as long-tail keywords. It also allows you to find out information on valuable keywords on platforms such as Bing, Youtube, Amazon, eBay and more.
KEYWORD DOMINATOR
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