Facebook, Instagram, and Twitter have become one of the most popular social media platforms on the internet. Accumulating followers can provide valuable leads and sales for your business.
Optimizing your social media accounts can help to increase your visibility, reach a larger audience, and build a strong personal brand.This section will focus on how to create and optimize your Profile on popular social media sites, the right way!
SOCIAL MEDIA TERMINOLOGY
POSTS
These include stories added to your business wall, it includes media types such as images, videos, Infographics, Reels, Carousels, and IGTV.
INFOGRAPHICS
Infographics are images with text. They must be entertaining, eye-catching and informative.
VIDEO REELS
These are short video clips, these can be anything from 15- 60 seconds long.
CAROUSELS
These are rotating infographics and images.
KEYWORDS
Your business profile should be built around important keywords to rank well organically on Social Media Platforms.
IGTV
These are longer video clips ranging from 1- 60 minutes long.
PLEASE NOTE
The listed components must be used to create posts. Video reels and IGTV are considered the most effective forms of marketing on Instagram, but you must consider your audience.
OPTIMIZE YOUR PROFILE
Sign up to your desired social media sites (verify your email) and create business accounts from your profile.
Simply create a profile, and then create a business profile next. You cannot promote a social media page without a profile.
This section will show you how to set up your Business Profile.
YOUR BIO
BUSINESS NAME:
Add your business name and add your Primary Keyword next to it.
DESCRIPTION TEXT
Your bio consists of 3 lines of text.
You can add up 150 characters per line, spaces included.
Incorporate important keywords you think people would use to find your Profile. Include a relevant emoticon at the beginning of each line of text. Makes your text more appealing to read.
FIRST LINE (WHY)
Please give your reason “Why People Should Follow You? (Explain who you are, and what is your expertise)
EG: We are the Number 1 Digital Marketing Agency in California
SECOND LINE (HOW)
Please specify “How You can Help People”
EG: Grow Your Business with Our Advice and Effective Marketing Strategies
THIRD LINE (WHERE)
Please specify “ Where you want People Go for More”
EG: Grab our best online marketing secrets here FOR FREE
YOUR LINK
This is where you want your users to click. This is the most important part of your bio.
Do not send people to ONLY your Home Page. Provide a Vertical Menu-Like-interface.
You can do this with https://linktr.ee/.
Linktr.ee allows you to build one-page sites and display multiple links on them.
Having multiple links to choose from, will qualify your audience and their interests better.
THESE ARE THE TYPES OF LINKS YOU SHOULD USE ON LINKTR.EE:
Lead magnets to get people to subscribe to your email list
