Before creating any content, it's important to know who you're creating it for. Understand the demographics, interests, and pain points of your target audience. Keep an eye on what's popular and trending on social media. 

Use tools like Google Trends and Buzzsumo to find out what types of content are currently resonating with your audience. This is the section that will make or break your Instagram campaign. High-quality content is key! Your posts should be informative, funny, or entertaining.

CREATE POSTS

Create up to 3 Posts per day. Focus on quality, rather than quantity. Rather have 1 quality post than 3 poor quality posts.

BE CONSISTENT

Constantly Add Content. Consistency is key to your organic success here

BE AUTHENTIC

People appreciate authenticity, so be yourself and be transparent about your intentions. Avoid using manipulative tactics and false claims.

USE HIGH-QUALITY CONTENT

Use high-quality images and videos to make your content more engaging and shareable.

TELL A STORY

People relate to and engage with stories, so try to incorporate storytelling elements into your content.

Video Reels and IGTV work well on Instagram

Carousel Images are great options too.

STICKERS

TESTIMONIALS

Stickers are dynamic graphic elements that make user interactions highly engaging. They can be animated; they can contain links and they can provide valuable feedback from users, such as -Did you like this piece of Content: YES or NO, select one.

Stickers can only be added when you start to create an Instagram Story. It appears in the Top Right Corner of your editing options.

Stickers must be used on Topics your audience is passionate about. You can discuss a controversial topic, and even ask your audience challenging questions.

Whenever you receive a positive Testimonial, whether its on Facebook, Instagram, Google, or even your email, do not be shy to share this story. You can even screenshot a positive Testimonial, do some quick edits, and share it on your Insta account.

Testimonials create trust. When people see the positive feedback from real people, they tend to trust your services much more. This will increase your overall conversion rate.

Myth busting

Top Resources

Checklists

TIP

Go this profile for content ideas- https://www.instagram.com/kingashleyann

CANVA 

Great Selection of Tools and Templates.

INSTAGRAM

Good Editing Software

PIKTOCHART

 Create Infographics, Presentations and Videos with a few clicks

FONT CANDY

Add text to images with this free software

CUTSTORY

Creates and cuts long videos into short videos