Google ads are adverts displayed on the top of Google’s search engine. Google Ads works on a pay-per-click basis. Every time a person clicks on your Ad on Google, you will be required to pay for that click, regardless of what the clicking user did on your website afterward.

Clicks can vary from $0.50 to $100, depending on the keyword targeted. The amount primarily depends on the industry and competition you reside in. This section will focus on how to create an Advert on Google Ads.

PLEASE NOTE

This section focuses on building campaigns for business websites. You cannot use affiliate links to market on Google Search Ads, only website links.

STEP BY STEP

Sign up for Google Ads account with your gmail account.

Go to the Top Left Corner and Click the 3 Lines (Next to the Google Image Logo)

Click the ALL CAMPAIGNS option.

Now Click out of the Overlapping Black menu and Select OVERVIEW in the White Menu

Please click the + NEW CAMPAIGN button located on this page

Now Choose the WEBSITE TRAFFIC option and Click Continue

Now Click the SEARCH Campaign Type

Add your business website.

Name your campaign, and Click Continue.

STEP BY STEP

Click on the 1st drop down and Select CLICKS (What you want to focus on)

Click SET THE MAXIMUM cost per click and put the amount researched on Google's keyword planner. (Top bid to get to Page 1 of Google)

STEP BY STEP

Unselect "Include Google Search Partners" and

Unselect Include "Google Display Network". (I don’t utilize these forms of traffic, even though they offer cheaper clicks. Search Traffic has higher conversion rates)

Select the Country location of your business (You could also specify city location if you only offer your services in this specific region)

Select Your Language and Press NEXT

Refer to your Keyword research here on Google Keyword Planner and add relevant keywords targeted to your business.

KEYWORD TIPS

Add “inverted commas” on each keyword. This makes them phrase search and more targeted.

Add one keyword per line

Add between 5-20 keywords

Don’t forget to add city names next to keywords

Add your Final URL.

Add 15 Headings and Include your Primary Keywords in these headings.

Add 4 Descriptions and Include your Primary and Secondary Keywords in these descriptions.

Now Click NEXT

Extensions are add-ons for your advert. You should add as many extensions as possible to your advert. The more extensions, the higher your Google Ad position.

These are links to other pages of your website. These links appear on your Google advert and allow users to click directly to a specific page.

Click on the +NEW SITELINK EXTENSION

Type in your Sitelink Text

Add the 2 descriptions

Add your Final URL- the webpage where you want to direct your traffic to.

Repeat the process with different pages of your website, and click Save.

These extensions allow you to highlight important aspects of your business.

Good examples here include:

EG1: 24 Hour Customer Service

EG2: 30 Day Trial Period

EG3: Free Delivery

EG4: 30 Years of Experience

Click on +NEW CALLOUT EXTENSION

Add up to 5 Callouts

And Click Save

Call Extensions allow you to add a phone number next to your advert, which allows mobile users to call directly, and laptop users to view your number for a quick call.

Click + NEW CALL EXTENSION

Add your Number and

Click Save

Now click on MORE EXTENSIONS and complete as many extensions as you can. Do not forget to add STRUCTURED SNIPPET EXTENSION, which allows you to list Amenities, Courses, Brands, Destinations, Models, and More.

Decide how much you would like to spend per day on your campaign. If you decide on $100 per day, your total spend will spend $3000 per month, but your daily amounts will vary.

That’s it, you are done. You have successfully set up a Google Ad campaign with 1 Ad Group. If you wish to add more Ad Groups:

Click on the Ad Group on the White Menu located on the left-hand side

Click the blue + Icon on Ad Group Page

Select the Campaign you wish to build an Ad Group for.

Repeat the process like above, but DO NOT Add Extensions again, only Headlines, Descriptions, Keywords, and Budgets for your New Ad Group.