THREE KINGS OF SEO

Search engine optimization is the process of optimizing your website as well as building backlinks to your website. This section will about the 3 Kings of On-Page SEO as well as teach you how to optimize a webpage for Google.

URL

META TITLE

META DESCRIPTION

PLEASE NOTE

You should never change your URL if you have backlinks already pointing to it. You should only change the URL if it's a brand new site, or you are building a new website.

THIS IS THE MOST IMPORTANT ON-PAGE SEO ELEMENT.

YOUR URL SHOULD HAVE YOUR PRIMARY KEYWORD INSERTED IN IT.

EXAMPLE:

www.plumbingkings.com/toilet-installations. “Toilet installations” is your primary keyword, as you want to rank for this keyword on Google

YOUR URL KEYWORD SHOULD BE BETWEEN 2-4 WORDS LONG.

EXAMPLE:

www.plumbingkings.com/toilet-installations-and-repairs

THIS IS THE 2ND MOST IMPORTANT ON-PAGE SEO ELEMENT.

The meta title is the title displayed on search engines. Its extremely important to optimize your meta title correctly for Google to understand which keywords to rank for:

INCLUDE YOUR PRIMARY KEYWORDS IN THE META TITLE

Your primary keyword should be two-three words long. ( Eg Locksmith Services, Plumbing Companies, IT Services, etc)

INCLUDE THE LOCATION OF YOUR BUSINESS

Include your city and/or your suburb. Many people search primary keywords with city locations next to them (Plumbing Company Chicago).

THE META TITLE SHOULD NOT EXCEED 60 CHARACTERS, SPACES INCLUDED.

Each letter and space are considered as one character. If you exceed 60 characters in length, your information will not appear.

THIS IS THE 3RD MOST IMPORTANT ON-PAGE SEO ELEMENT.

The meta description is the description that appears on search engines. Its important to add more keywords in this section. DO NOT spam keywords here, write sentences and include keywords naturally, or you will be red-flagged by Google.

INCLUDE YOUR SECONDARY KEYWORDS IN THE META DESCRIPTION

Your secondary keywords are usually three-four words long. ( Eg: Emergency Plumbing Services, 24 Hour Locksmith Services etc)

INCLUDE THE STATE/PROVINCE OF YOUR LOCATION

Many people still search by placing State keywords next to primary and secondary keywords. EG: Locksmiths California

THE META DESCRIPTION SHOULD BE 160 CHARACTERS LONG

Do not exceed this length when writing your description.