Keyword research is the process of identifying and analyzing words and phrases that people use to find information or products online.

Keyword research provides valuable information about keywords, such as how many times a keyword is typed into Google every month.

It helps us understand our target audience, what specific problems they are having, which products they are searching, which solutions

These tools can determine WHICH keywords would be beneficial to target for your SEO, Google Ad and affiliate marketing campaigns.

It also helps you understand how much you should budget for Google Ads, as you can see the cost per click on each keyword.

The goal of keyword research is to identify high-value keywords that are relevant

Google's keyword Planner provides you with lots of FREE information regarding keywords on Google Ads.

WEBSITE

Click on TOOLS AND SETTINGS on the Top Black Horizontal bar.

Now select KEYWORD PLANNER located on the left hand side of the screen

Select the DISCOVER NEW KEYWORDS

Now type in your keyword in the search bar

And click the blue button- GET RESULTS

A list of keywords relevant to your keyword will appear.

Scroll through these suggested keywords and determine which ones will be best for you.

PLEASE NOTE:

Doing Keyword Research, you can also target specific countries, cities, and suburbs worldwide. The location icon and country are situated below the search bar, next to the Language setting. (Default set to English)

AVG. MONTHLY SEARCHES

This is the number of searches done for this keyword.

THREE- MONTH CHANGE

This is how much the monthly searches increased or decreased in the last 3 months.

YOY CHANGE

This is how much the monthly searches increased or decreased in the last month.

COMPETITION

Provides the competition of Ad placement, which is either LOW/MED/HIGH

TOP OF PAGE BID (LOW RANGE)

Provides the lowest amounts advertisers have paid to have their Advert reach Page 1 of Google.

TOP OF PAGE BID (HIGH RANGE)

Provides the highest amounts advertisers have paid to have their Advert reach Page 1 of Google.

Please read the following powerful Tips on how to target the Right Keywords for a Google Ad campaign:

USE BETWEEN 2-5 WORDS AS KEYWORDS

One-word keywords are too general and not targeted enough.

ADD BETWEEN 5-20 KEYWORDS FOR YOUR GOOGLE AD CAMPAIGN

Build your Ad campaign around these keywords. (Headlines, Descriptions)

INCLUDE CITY NAMES NEXT TO YOUR KEYWORDS

Many people type in keywords followed by the city name

ADD THE "FOR SALE" AFTER THE KEYWORD

Eg: Nike Shoes For Sale; 3d Printers for sale; Tents For Sale etc

ADD THE "BUY" BEFORE THE KEYWORD

Eg: Buy Nike Shoes; Buy 3D Printer; Buy Tents etc

ADD ONLY RELEVANT AND HIGH-TRAFFIC KEYWORDS TO YOUR CAMPAIGN.

Eg: Target keywords that have hundreds or thousands of searches, low traffic keywords may not be beneficial.

KEYWORD TOOL DOMINATOR

This Paid keyword tool will provide you with lots of information on all types of keywords such as long-tail keywords. It also allows you to find out information on valuable keywords on platforms such as Bing, Youtube, Amazon, eBay and more.