The internet has multiple traffic sources you can use to grow your email list.
TYPES OF TRAFFIC TO TARGET
Direct traffic
Organic traffic
Referral traffic
Social traffic
Email traffic
Display traffic
Paid traffic
DIRECT TRAFFIC
Direct website traffic refers to the number of visitors that go directly to a website by typing the URL into their browser or by clicking on a bookmark. These visitors have not been directed to the site through a referral from another website, search engine, or advertising campaign. This could be due to successful branding, outdoor advertising, or even word of mouth.
EXAMPLES
EG 1: Mail box posts
EG2: Marketing Flyers
EG3: Website
ORGANIC TRAFFIC
Organic traffic refers to the visitors that come to a website through unpaid, natural search results on search engines. These visitors have found the website through a search query they entered into a search engine, such as Google, Bing or Yahoo, and clicked on a link to the site that appeared in the search results.
EXAMPLES
EG 1: Google
EG2: Facebook, Twitter, Tik Tok, Instagram
REFERRAL TRAFFIC
Referral traffic refers to the visitors that come to a website from other websites. These visitors have been directed to the site through a link on another site, such as a blog post, an article, a forum, or a social media post.
EXAMPLES
EG 1: SMS Phone Marketing
EG2: Forum Marketing
SOCIAL TRAFFIC
Social media traffic refers to the visitors that come to a website from social media platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok and so on. These visitors have been directed to the site through a link on a social media post, page, or profile
EXAMPLES
EG 1: Facebook Marketing
EG2: Instagram Marketing
EMAIL TRAFFIC
This refers to traffic from email lists. This can either be traffic from your own list or traffic from someone else’s list. Using someone else’s list to market your own offers is known as Solo Ads.
EXAMPLES
EG 1: Solo Ads Marketing
EG2: Email Marketing
DISPLAY TRAFFIC
Display traffic is the traffic you received from Display Advertising. Display advertising allows you to target specific websites to display your text or banner ad on the site.
EXAMPLES
EG 1: Text Ad Marketing
EG2: Banner Ad Marketing
PAID TRAFFIC
Paid traffic is when you pay for every click that occurs on your advert, whether an action was performed afterward or not. Primary Paid traffic platforms to include Google, Facebook, and Instagram.
