Bing ads are Microsoft and Yahoo teamed up to offer PPC services on their search engine platforms.

Their Pay-Per-Click is much lower than Google Ads clicks, and they allow Affiliate Links to be promoted on their search engine, unlike Google Ads.

Now that you have successfully set up your campaign, its time to create your 1st Ad Groups.

Extensions are add-ons for your advert. You should add as many extensions as possible to your advert. The more extensions, the higher your Bing Ad position and the higher your CTR (Clickthrough Rate). 

Click on "Ads and Extensions" on the left vertical menu.

Now click "Extensions" on the left vertical menu.

Select the Type of Extension from the drop down list, which is small red circle(below on diagram), next the word "view:"

 Select your Extension (Action, App, Call, Callout etc)

 Now click the blue + Create button

Sitelink extensions are additional links that you can add to your Ad to direct users to specific pages on your website. These links are used to promote specific products, services, or sections of your site and are designed to help users find what they are looking for more quickly & easily.

Click on the blue +CREATE button 

Type in your Sitelink Text

Add the 2 descriptions

Add your Final URL- the webpage where you want to direct your traffic to.

Repeat the process with different pages of your website and click Save.

Action extensions on Bing Advertising are additional links that you can add to your ad to encourage users to take specific actions, such as making a phone call, visiting a specific page on your website or sending an email.

Click on the blue +CREATE button

Select Your Action Text from drop down list

Select the URL you want to direct the user to

Click Save

Callout extensions are additional text snippets that you can add to your ad to highlight unique features, promotions or other selling points of your products or services.

Good examples here include:

EG1: 50% Commissions

EG2: Free Online Courses

EG3: Grow Your Email List

EG4: 30 Day Money Back

Click on the blue +CREATE button

Add up to 5 Callouts

And Click Save

Call extensions are additional links that you can add to your ad to make it easy for users to contact your business by phone. These extensions allow users to click a phone number in your ad and place a call to your business directly from the ad.

Click on the blue +CREATE button

Add your Number and

Click Save

Structured Snippet extensions are additional text snippets that you can add to your ad to highlight specific aspects of your products or services such as types, brands, or features.

Click on the blue +CREATE button

Click on the Drop Down Amenities to see the other options

Enter your Values

Click Save

You should complete as many of the extensions as possible, if you have a business store, make sure you do the Locations Extension. Affiliate Offers won’t be able to use the Location Extensions.

Now that you have completed the Ads and Ad Extensions, click the SAVE & GO TO THE NEXT STEP.

Add your daily budget.

Select Maximize Clicks.

Specify your MAX CPC- this specifically how much you are prepared to pay for a click, go to the Microsoft Keyword Planner and see how much it costs to get to the first page of Google.

Click SAVE now. Well done, you have created your first Bing campaign.

It’s important to add conversion tracking, and later change your campaign from Maximize Clicks to Conversions. You should wait several months before making this change, as the systems will need time to see what converts, as it constantly gathers historical evidence to target the right customer.