SET UP GOOGLE AD CAMPAIGN

GOOGLE ADS

Google ads are adverts displayed on the top of Google’s search engine. Google Ads works on a pay-per-click basis. Every time a person clicks on your Ad on Google, you will be required to pay for that click, regardless of what the clicking user did on your website afterward.

Clicks can vary from $0.50 to $100, depending on the keyword targeted. The amount primarily depends on the industry and competition you reside in. This section will focus on how to create an Advert on Google Ads.

PLEASE NOTE:

This section focuses on building campaigns for business websites. You cannot use affiliate links to market on Google Search Ads, only website links. You have to have a domain name with a website or landing page.

CREATE A CAMPAIGN

STEP BY STEP

Go to the Top Left Corner and Click the 3 Lines (Next to the Google Image Logo)

Click the ALL CAMPAIGNS option.

Now Click the CAMPAIGNS option on the grey menu.

Please click the blue + Button located and select NEW CAMPAIGN.

Now Choose the WEBSITE TRAFFIC option and scroll down.

Now Click the SEARCH Campaign Type

Add your business website

Name your campaign, and Click Continue.

BIDDING SECTION

STEP BY STEP

Click on the 1st drop down and Select CLICKS (What you want to focus on)

Click SET THE MAXIMUM cost per click and put the amount researched on Google's keyword planner. (Top bid to get to Page 1 of Google)

CAMPAIGN SETTINGS

STEP BY STEP

Unselect "Include Google Search Partners" and

Unselect Include "Google Display Network". (I don’t utilize these forms of traffic, even though they offer cheaper clicks. Search Traffic has higher conversion rates)

Select the Country location of your business (You could also specify city location if you only offer your services in this specific region)

Select Your Language and Press NEXT

ADD YOUR 1ST AD GROUP

STEP BY STEP

Refer to your Keyword research here on Google Keyword Planner and add relevant keywords targeted to your business.

KEYWORD TIPS

Add “inverted commas” on each keyword. This makes them phrase search and more targeted.

Add one keyword per line

Add between 5-20 keywords

Don’t forget to add city names next to keywords

Add your Final URL.

Add 15 Headings and Include your Primary Keywords in these headings.

Add 4 Descriptions and Include your Primary and Secondary Keywords in these descriptions.

Now Click NEXT

ASSETS

Assets are Add-Ons for your advert. You should add as many Assets as possible to your advert. The more Assets, the higher your Google Ad position and the higher your Clickthrough rate,

FIND ASSETS

Look to the left vertical menu and click Ads & Assets

Now select Assets

Click the + Icon to add an asset.

SITELINK ASSETS

These are links to other pages of your website. These links appear on your Google advert and allow users to click directly to a specific page.

Click on the SITELINK option

Type in your Sitelink Text

Add the 2 descriptions

Add your Final URL- the webpage where you want to direct your traffic to.

Repeat the process with different pages of your website, and click Save.

CALLOUT EXTENSIONS

These extensions allow you to highlight important aspects of your business:

Good examples here include:

EG1: 24 Hour Customer Service

EG2: 30 Day Trial Period

EG3: Free Delivery

EG4: 30 Years of Experience

Click on CALLOUT option

Add up to 5 Callouts

And Click Save

CALL EXTENSIONS

Call Extensions allow you to add a phone number next to your advert, which allows mobile users to call directly, and laptop users to view your number for a quick call.

Click CALL option

Add your Number and

Click Save

Now click on more assets and complete as many assets as you can. Do not forget to add STRUCTURED SNIPPET option, which allows you to list Amenities, Courses, Brands, Destinations, Models and More.

BUDGET

Decide how much you would like to spend per day on your campaign. If you decide on $100 per day, your total spend will spend $3000 per month, but your daily amounts will vary.

That’s it, you are done. You have successfully set up a Google Ad campaign with 1 Ad Group. If you wish to add more Ad Groups:

HOW TO ADD MORE AD GROUPS

Click on the Ad Group on the White Menu located on the left-hand side

Click the blue + Icon on Ad Group Page

Select the Campaign you wish to build an Ad Group for.

Repeat the process like above, but DO NOT Add Extensions again, only Headlines, Descriptions, Keywords and Budgets for your New Ad Group

SET UP GOOGLE AD CAMPAIGN

GOOGLE ADS

CREATE A CAMPAIGN

BIDDING SECTION

CAMPAIGN SETTINGS

ADD YOUR 1ST AD GROUP

ASSETS

FIND ASSETS

SITELINK ASSETS

CALLOUT EXTENSIONS

CALL EXTENSIONS

BUDGET

HOW TO ADD MORE AD GROUPS

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