CREATE A GREAT SALES PAGE

WHY A SALE PAGE?

A sales page is a webpage that is specifically designed to persuade a visitor to make a purchase. This page typically includes information about the product or service being sold, along with persuasive elements such as testimonials, guarantees, and a call-to-action.

A great sales page follows a smart sequence, where the page will speak out to the user, using smart psychological tricks. The goal of a sales page is to convert website visitors into customers by providing them with the information and incentives they need to make a purchase. 

THE SEQUENCE OF A GREAT SALES PAGE

The Heading
The Issue
The Solution
The Advantages
The Evidence
The Product
The Objections
The Assurance

WHERE CAN THIS SEQUENCE BY USED

TELEVISION
WEBSITE
VIDEO MARKETING
COLD CALLING

THE HEADING

This must be an eye-catching heading and grab the user’s attention. Headlines must explain how to accomplish something beneficial, without having to use traditional methods to get there.
EG 1: "Get a ripped 6 pack, Without having to do painful crunches!"
EG 2: " Earn 2000$ per week with 30 minutes of work per day!"
PRO- TIP:
This website provides great heading ideas:
https://www.crazyegg.com/blog/best-headlines/

THE ISSUE

This must focus on the audiences 'key problems', you need to understand how it makes them feel, and how this problem negatively impacts their lives. You need to get into your audience’s head here, and maybe discuss these issues with certain people who are experiencing them.
Many people want to get a 6 Pack, but they all want to accomplish it in different ways:
EG 1: Do physical exercises
EG 2: Do a diet plan
EG 3: Buy an Ab machine
EG 4: Get a personal trainer
PLEASE NOTE:
Understanding the right audience is crucial to the success of your campaigns. People of different income brackets want to the same results with abs, but people without money aren’t willing to spend money on a personal trainer. Make sure you target the correct people for the correct offer!

THE SOLUTION

This is the answer to all their concerns. Introduce your product and Focus on WHY this product is the right choice for your audience, and how it has helped many people in the past.
Introducing the Ab Creator 2000, the ultimate solution to growing your abs quickly and without tireless exercises that don’t render results.
PLEASE NOTE:
When creating a Sale Page, you must use the same terminology and lingo as the audience would use.

THE ADVANTAGES

The advantages must paint a perfect picture for the audience and focus on creating trust. Underline how the product will positively impact the audience. They must believe that taking the product will drastically improve many points of their lives.
LIST THE PERSONAL GOALS PEOPLE WOULD ACHIEVE USING THIS PRODUCT
EG 1: Perfectly constructed abs you can show off at the beach.
EG 2: Fit into your tight shirts again, and show off your assets.
EG 3: Laser Cut Abs that would make your Exs doubt their decision.
EG 4: Start seeing your abs develop in 2 weeks.
EG 5: Easy Training Program that takes 5 minutes a day to do.
PLEASE NOTE:
The main aim is to make people feel a sense of status. You must understand the benefits and communicate that back to them, you will be successful.
BE SPECIFIC ON YOUR BENEFITS, AND DONT GENERALIZE
WRONG
Lose weight in the next 8 months
RIGHT
Lose 10 Kilos in 3 weeks using this powerful method
DO NOT USE THE WORD "I" BUT RATHER THE WORD "YOU".
WRONG
I lost ten kilos on my stomach using this….
RIGHT
You will lose ten kilos on your stomach using this…
USE BULLET POINTS WHEN CREATING YOUR BENEFITS
WRONG
The main benefits are quick results, minimum effort, affordable solutions etc
RIGHT
The main benefits are:

• Laser Quick Results
• Less effort for better results
• Affordable Solutions anybody can use

THE EVIDENCE

Having testimonials, and positive feedback from research papers and social media networks do wonders for your conversions. You must prove to your audience that average people just like THEM, are finding success with this offer. Here are the Top ways to prove your product works:
TESTIMONIALS
Testimonials from real people are a fantastic option to create trust. An image and a text message are acceptable, however, video testimonials have a larger impact.
USER REVIEWS
These include reviews on review sites. Review sites do not reward anyone for anything, people give their honest opinion. Getting a review from a random person is a proving point your product is valuable.
CASE STUDIES
These are people who have been selected to experiment with the product and give an honest review. Case studies are generally stories of how people changed their lives using your product.
SOCIAL MEDIA MENTIONS
People on social networks provide positive reviews. Accumulating likes, comments and shares create trust, which creates sales.

THE OFFER

This is where you display your offer and add extras as well as bonuses to get the audience hyped up. Use Psychological Pricing, Discounts, Private Consultation and Free Trials.
EG 1: Was $100, now its $49.99
EG 2: Grab this Free eBook with our course, worth $149
EG 3: Free Consultation with me, Valued at $500

THE OBJECTIONS

This is where we look at the different angles of why people wouldn’t buy your product and address each issue with a suitable solution. Adding a Frequently Asked Questions section to answer any concerns your customers could be experiencing is a great way to accomplish this.
EG 1: Do you offer Money Back Guarantees?

Yes, we do. You have 30 days before you can request a refund.
EG 2: Does your product contain natural ingredients?

Yes, our product is 100% natural, and free from Glucose and Preservatives.
EG 3: How long will it take before I start to see results?

You will see results within the first 2 weeks of training.
EG 4: Is this product safe to use for long periods of time?

Yes, this item can be used for long periods as part of your diet.

You need to understand your audiences’ concerns, and verify your product is the perfect solution for them.

8. THE ASSURANCE

This is where you provide them with money-back guarantees and free trials which provides confidence and quality insurance to your audience.
30-Day Money Back Guarantee
Most people are money conscious, giving them an escape route is a perfect plan to get them to try out your product.
Free Trial
People are generally paranoid online. Allowing them to use your product, whether it be 1 day or 1 week, is a great opportunity to display confidence in your product.
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