The more your ads appear to customers, the more likely they will purchase a product from you. It's important to use all platforms your target audience will be actively on. Here are the platforms you should be using to promote your products:

1. Google

2. Facebook

3. Instagram

4. Maps

5. Email

6. Text

7. Call

8. Direct Mail

Google marketing has numerous advertising options you can use, the most important include:



1. Google Search

- These are Text Adverts that Appear on Google searches. (4.4% conversion rate)


2. Google Display

- These are Banner or Text Adverts that Appear on Google partner sites. (0.57% conversion rate)


3. Google Shopping

- These are Text Adverts with a product image and price that appear on Google search (1.91% conversion rate)


4. Google Video

- These are Video adverts that appear on Youtube. (5% conversion rate)

It's important to use all Google platforms when marketing. The more your advert appears on the different platforms to a user, the higher the chance the user will complete a purchase. But remember, when it comes to selling products online, Google Shopping is the number 1 choice here.

Google shopping provides a Product Image, Product Price, and Product Title in the adverts. This vital information is displayed to the user before he/she clicks on the link. The users have an idea of how the product looks and its available price. This improves the value of the click as it's more targeted.

Having business profiles with lots of followers, likes and reviews create a great deal of trust. Use the paid advertising options on social media, as the CPC is much lower than Google Ads, Plus, you should implement remarketing, to reach an audience that has already visited your site.

It's important to list your business on Google Maps, as it allows users to easily find your business if they are searching for your products nearby. This drive leads to your business as people are encouraged to visit your site, and have the option to contact you quickly by phone call.

Email marketing is the means of submitting information, resources, and offers to a list of people by email. These people subscribe to your newsletter, allowing you to send emails to them.

1. Around 20% of people will open your emails…

And the 80% will not open your mail because they are email fatigued, they have used an email filter, etc


2. Around 5% will take action…

And 95% showed interest but didn’t do anything

This is where Re-marketing comes into play…

Remarketing is displaying ads to users who have already visited your website before. These ads, if set up correctly, can appear on multiple websites and platforms. For instance, when you market your products on Facebook, you can import a list of emails you can re-market too.

This will make your ads appear to Your email subscriber on Facebook, so when he is ready to make a purchase, he will find your website at the right time and place.

Text marketing is the process of sending out bulk text messages containing information, resources, and offers to your list of users.

1. Text messages receive a 97% read rate, and messages are read within the first 3 minutes

2. 8 out of 10 consumers will give you their phone number

3. Most consumers prefer text over email

4. No Filters on Text

5. No Text Fatigue

Text messages are more valuable as they have a much better reach than email marketing. You should provide a Cell Phone Opt-in Form, as this is a great way to communicate offers and information with your user.

TEXT TIP:

1. You can use text marketing to inform your users that they received an email from you.

This old-school method of advertising is not obsolete and has incredibly high open & read rates. It’s the process of sending direct mail to people’s physical post-boxes. Do not send postcards to random people, send postcards to people on your email list.

1. 90% of people will open their mail

2. 42% will scan and read their mail

DIRECT MAIL TIP:

1. Personalized letterheads and Post Cards have better conversion rates than Facebook Ads! Do not ignore this type of marketing.

2. The life cycle of an email is 17 seconds, for direct mail, it's 17 days.

1. 100% Visit your Website

2. 60% Visit your Shopping Area

3. 30% Place Item in Cart

4. 3% make a purchase

If you can increase any of these stats, you are doing well

It's important to respond to leads rapidly by phone call. The time you take to contact the lead is CRUCIAL to your conversion. The longer you take to phone the lead, the lower your chances of converting.


THE IMPACT OF SPEED TO CALL CONVERSIONS

1 Minute - 391% Conversion Rate

2 Minutes – 160% Conversion Rate

5 Minutes – 98% Conversion Rate

30 minutes – 62% Conversion Rate

1 Hour – 36% Conversion Rate

3 Hours – 24% Conversion Rate

24 Hours – 17% Conversion Rate

As you can see from the above information, calling your lead immediately is EXTREMELY important for conversions. Less than 1% of companies implement this quick-call method. Remember most buyers chose the vendor who responds first!

Combining Digital and Physical Marketing increases your website traffic, conversion rates, and sales. Companies that do this have found massive increases in their Return on Investments.

1. 68% Increased website traffic

2. 63% increased response rates

3. 39% increased traffic to a physical location

4. 40% conversion rate

5. 60% Increased ROI

6. 53 % Increased Leads

1. 84% of prospects say No “4” Times before they say Yes.

2. 50% of sales happen after 5 contacts.

3. 83% of prospects who request info don’t buy for 3-12 months.

4. Open Rates for campaigns (Multi-message outreach) are 80% higher than single emails.

5. Campaigns generate more than 18X revenue.

6. 92% of Sales pro give up after 4 or fewer calls.

7. Nurtured leads make up to 47% larger purchases.

The more the user interacts with your website, whether it’s on Facebook or Google, the more likely you are to convert that user into a client. If you incorporate direct texts and postcards into your online marketing campaigns, you are SUPERCHARGING your website traffic, conversions, and sales.

1. 84 % of buyers start the buying process with a referral

2. 82 % of all consumers check reviews before buying

3. 92% of buyers trust referrals from people they know

4. 91% of customers say they will give referrals

https://closem.ai/

This tool provides templates for emails, direct mail, and texts. It also provides automation features for your follow-up requirements and allows you to maximize every lead you receive.

1. Increased Time

2. Increased Sales Without spending on Leads

3. Build Trust

4. Build recognition

5. Breaks through barrier communication

6. Recover Sales from being lost