Professional-looking websites are crucial to the success of your online marketing. If a user does not trust your website, due to poor quality design and structure, then the chances of converting that client into a customer will be low. This article will focus on several elements of how to make an appealing website that creates trust and improves your conversion.

Having pictures of yourself and your team creates a great deal of trust. People like to work with people, and having your face displayed on your Home Page, and you're About Us page will make the users feel more comfortable in purchasing your products and services.

Providing Real Testimonials from Real People is proof your products and services are successful and proven to work. It's good to add names and pictures of your clients, with a positive comment they have submitted.

It's important to add Social Media icons such as Facebook, Twitter, and Instagram on your website. Companies with established Social Media Profiles allow your users to view comments posted on their business profiles by existing customers.

The overall look and feel of your website play a significant role in establishing trust with your users. Websites that are poorly designed make your users question your professionalism. Your website is like your salesman. He must look good, must be cleaned shaved, and present himself accordingly.

If you are selling products online, assure the potential client they have a 30-day money-back guarantee. They prove to them that they are getting something valuable, and you have full trust in the product that it will exceed expectations and deliver what has been promised.

Websites must possess an SSL certificate that safeguards the client from his information from being intercepted. This is extremely important as it safeguards the client when making payments online, plus many popular browsers will not display a website that does not have an SSL certificate.

You just have contact numbers and emails displayed all over your website. People are inquisitive and will call you to find out more information about your products and services. Your email must have your URL displayed in it, and you must avoid using Gmail, Hotmail, Yahoo, and other public emails.

Most people prefer watching a video to reading through the information on a website. Videos establish a great deal of trust, and presenting your services and products can better explain your business and create excitement about your offer.

Providing discounts for your products and services is a great way of luring people to use your business. People love bargains, and adding bonuses or discounts encourages them to purchase from you.